The round table was then held in which, in addition to social networks, some of the country's main advertisers participated: El Corte Inglés and Repsol. In this space, some communication strategies developed on these platforms were discussed in depth, which, due to their results, have become authentic success stories. According to Pilar Marqués, Deputy Director of New Channels and Online Communication at Repsol, "for a brand it is very important to achieve identification with its prescribers." For his part, Javier Barrio, Head of Online Marketing and Doblecero at El Corte Inglés, stressed "the possibilities offered by the Internet when band data it comes to combining your audiences with other targets." The participants also discussed the fears and reluctance that companies have when it comes to investing in this type of platform.
Facebook's Commercial Director for Southern Europe; Ícaro Moyano, Communications Director for Tuenti; Henry Clifford-Jones, Director of Media Sales Europe for Linkedin and Matías Llort, Marketing Manager for Spain for MySpace. On behalf of the advertisers, Javier Barrio, Head of Online Marketing and Doblecero for El Corte Inglés, Cristina Martín, Managing Director of El País.com, and Pilar Marqués, Deputy Director of New Channels and Online Communication for Repsol, also spoke. Also taking part were José María Sanabria, General Manager of MPG Iberia; Javier Navarro, Regional Manager of Havas Digital Iberia; Sixto Arias, General Manager of MOBEXT, Ismael El-Qudsi, Head of Search & New Media for Havas Digital Spain, and Enrique Dans, Professor and Director of the Information Systems Department at IE.