What should a Social Listening tool offer?

[Dimaeiya333]

A social listening tool is essential to provide better customer service, optimize the decision-making process, and identify in time any situation that could turn into a brand crisis. In this article, we tell you what you should consider when choosing one of these softwares.

1. Objectives and budget
Social listening software can vary greatly in price depending on its features. You will need to analyze your priorities and review which options fit your budget. Basically, you will find three types of software:

The basic one, which analyzes mentions on Twitter. You can find some free ones with analysis only for this social network.
The medium, which offers good quality queries across multiple networks but limited analysis.
High-end level, with excellent quality in consultations and analysis for any social platform.
To identify your goals, you can answer the following questions:

What social networks, sites or sources do I need to monitor?
Do I need to identify only mentions of my brand or multiple keywords and complex topics?
What type of analysis do I need? Daily, weekly, monthly or instant analysis.
Social Listening Tool

2. Capacity
Good social listening software comes with features that you can customize to suit your needs. These will help you make better decisions, identify how you're performing compared to your competitors, and get to know your au costa rica mobile phone number list dience better so you can develop more effective marketing strategies. Make sure the tool you choose has the following features:

Ability to identify what web users are saying about your brand, whether positive comments or complaints on the main social networks where you have a presence.
Provide benchmarks for your industry's competition and trends.
Gain insight into your audience's social media habits.
Identify influencers of your brand or potential users likely to generate engagement .
Rapid generation of data-rich reports.


3. Data enrichment
If you want to monitor complex information, keywords, strings of words or track competitors, the tool you choose should have the ability to add and segment metadata.

Metadata is information that describes data. In the case of these tools, it consists of information regarding reach, social reaction, topic, interests, gender, location, etc.