The latest step taken by Facebook to make its network more attractive to advertisers has the name of Facebook Pages. The renewed version of this service - which the social network launched in 2007 - allows brands to create their own profiles to promote their products and services with the same freedom and range of movements that until now only users had.
In this way, the new service allows any brand to integrate the content and services of its website into the social network and participate much more actively in the conversation taking place between users, both within the Brand Page itself and in the profiles of those users.
In the US, the first brand to launch its advertising profile bc data india was AMP Energy Canada, associating its launch with a rock band contest where Facebook users are invited to vote and decide the winners.
In Spain, the production company SrBurns has been the first to implement its own brand profile to enhance the potential of Facebook as a communication channel and to demonstrate to the market that any content can be integrated into the social network. To do this, SrBurns has transferred all the sections and each of the contents of its own website, taking advantage of the new advantages of the network service, which translate into, among other things, greater flexibility for brands to publish content (videos, photos, notes, events, etc.) as well as the ease of making them reach users who have become fans.
In this way, updates on the brand's status arrive in the form of notifications on the 'walls' of its fans. Notifications which, from now on, are also updated in real time.
This step forward in Facebook's advertising strategy continues its vocation to turn the world into a more open and connected space for the nearly 200 million users who have made this network their meeting point... and now for brands as well. And SrBurns has been the first to put up the button to serve as an example.