The purchase of goods and services online in Spain is still in its early stages of development, in contrast to other countries in the European environment, which have massively adopted this form of consumption.
The lagging penetration of computers and the Internet among Spaniards is responsible for the low use of this tool, although the total number of purchases has tripled in the last five years.
Statistics also show that this practice depends bc data indonesia on the user's environment, as 44% of online consumers come from the city and most of the regulars are men, according to a study by Forrester.
Internet users in Spain are characterized by being immigrants in the digital environment who have acquired a computer relatively recently but who have a positive attitude towards technology.
Travel and leisure are the dominant sectors in online shopping, while books and clothing have no place in this channel.
The study estimates that online shoppers spend an average of 230 euros per quarter online, or a total of 925 euros per year, compared to 934 euros in Europe.
The reasons given by those surveyed for not buying online are mistrust, since in Spain the Internet is more a place to look than to buy.
However, forecasts are optimistic and indicate that by 2014 the total number of purchases will double due to greater internet penetration and increased user confidence in this channel.