The rapid progress of Spanish Internet users contrasts with the slowness with which companies are adapting. "Of the 3.7 million Spanish companies, only 20% have a presence on the Internet according to Ine. Only 70,000 companies have some kind of Web 2.0 tool on their website," said Gómez.
The battle for the conquest of the online bc data mexico world between companies is beginning to be fierce. Making a place for themselves will be key to facing the future. To achieve the right positioning, Google is the key piece. brand in the world and through the different advertising services it offers to advertisers (search engines, adsense, adwords…) in 2009 it will reach 55,000 million dollars. That is to say, “more than half of the global online advertising share”.
These new formulas are becoming evident at a time when 76% of consumers do not believe that brands tell the truth in their advertisements. The discrediting of advertising is combined with the assumption of prominence by opinion leaders. But these leaders are not experts paid by the companies themselves who prescribe the product in an advertisement. They are people who are close to the market who know more about a subject, familiar with certain articles. Advertisers have to take advantage of this open field, not only by using the tools that Google has made available to them; but also by using social networks to their advantage. These allow not only to generate positive opinions, but also to listen to the demands of consumers and to be able to satisfy them.