They are used as a basis for drawing up a preliminary sales plan:
Personnel – employees who ensure production, sales, transportation, and so on.
Distribution method is the channel used by a company to sell its products.
Market position – a jump or decline in business influence.
Legislative reasons – the mint data package adoption of new amendments, the repeal or change of old laws will inevitably affect business and, consequently, sales.
Product range – their size, tendency to expand or decrease, demand, liquidity.
Seasonality – the demand for many goods directly depends on the time of year.
The activities of competitors are something that you should always pay attention to. Any wrong action can turn potential buyers away from you and towards similar companies.
Own activities – sales promotion activities (advertising, marketing, promotions, contests, etc.).
Customers – you need to get to know your target audience better. This is the other side of sales. The data you collect will help you in the planning process, as it requires you to consider:
approximate number of clients;
solvency;
the level of audience demand for the product being sold, and so on.
In addition to these factors, sales volume will also be affected by the classification of products into interchangeable groups (an increase in the price of one will lead to an increase in demand for the other) and complementarity (there is a direct relationship here - this means that if one of the "pair" is needed, then the other will also be needed).
For example, when the price of desktop computers goes up, the demand for laptops goes up. As sales of washing machines go down, fewer and fewer people buy automatic laundry detergents.