There are several ways to measure it

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How do you measure brand awareness?
Based on the above, an effective Brand Awareness strategy allows you to fix a certain brand in the mind of a consumer . Then, transforming that brand into the first logical option when purchasing a product or service.

Easy, right?

Jokes aside…

Effective brand awareness is essential to strengthen brand awareness and consumer awareness.

Brand awareness is a measurable metric.

In fact, it is possible to measure how well-known a finland consumer mobile number list brand is given a set of people (which is generally represented by the total reference market of the brand).


In large companies, contracts are usually made with market research companies (e.g. Kantar). Usually, data relating to brand awareness is released every 6 months.

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How is it actually measured?

These research companies take samples of consumers who are the subject of market research (surveys) on how well a brand is known . Obviously these surveys are carried out on a number of people that makes the study statistically relevant.

Generally, 3 types of brand awareness are measured:

Top of mind: it is the first brand that comes to the consumer's mind when he thinks of a class of products. Obviously, this type of awareness is the most desired by brands.
Everyone would like their product/service to identify an entire category of products.
An example? If I say electric car, what car brand comes to mind immediately? Tesla.

Spontaneous: the sample is asked to name the brands they know in a given market sector, even just by having heard them mentioned.
Aided: Respondents are asked to recognize the brand given a set of brands.
Brand awareness is certainly an important brand metric, although all that glitters is not gold.

Here's why…

If a person is aware, and therefore knows your brand, it does not mean that their awareness will then translate into a purchase.