Participation in events such as conferences and trade shows is an important step for competitive intelligence professionals. Events of this kind provide a unique opportunity to obtain a significant amount of information about competitors directly from primary sources and in a relatively short period of time.
At such events, companies demonstrate various samples of their products and production technologies. People directly related to them are often passionate about their activities and are ready to share extensive information. This includes not only the characteristics of the products, but also their concept, advantages and innovative solutions.
Algorithm for preparing a report for presentation at a business conference
This information is especially rich people data package valuable because it comes directly from the horse's mouth. In addition, at events, company representatives and inventors are often willing to openly communicate and discuss their ideas and plans, which allows you to obtain information that may never appear in the public domain, but will be very valuable to your company in the context of competition.
Surveys and conversations with people
The main difference between competitive intelligence and marketing is how they interact with people. Marketing typically uses a grouping method to study the target audience, while competitive or business intelligence prefers to work with individuals, since each person may have specific information.
There are a variety of methods of working with people in competitive intelligence, and knowledge of psychological techniques often plays a key role. During a conversation, a person, without even realizing it, can reveal valuable information. Working with people is a fundamental method of competitive intelligence, while other methods often perform auxiliary functions. For a deeper understanding of this specificity, it is also important to study the main legislative acts regulating this activity in the Russian Federation.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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