Obviously, this should be accompanied by CTAs ( call to action , ie invitations to action) suitable for the context of the article. Finally, if your goal is also related to selling products and services in addition to, obviously, giving readers free content and information, remember that a conversion does not only correspond to an immediate sale.
service may not be ready to buy now but may be ready in 99 acres data three months: therefore one of the main engagement objectives of your articles must be, for example, not so much and not only to sell immediately but to get them to sign up for your newsletter or follow you on a channel on which they can interact with you every day (e.
g. Instagram, Telegram, WhatsApp, Linkedin etc.) Write articles that engage readers So, what does it mean to “engage” readers through our blog posts? It means to attract their interest in our content, to make them understand that it is valid from beginning to end, to make them understand that we are reliable and that it is worth not losing sight of each other.
So, why not, engaging also means making them take actions that can result in a sale. Invite to comment sabrina barbante - blogger and blogging coach In the age of hit-and-run consumption of every content, it is no coincidence that a very important positioning parameter is linked to blog comments.