It is a phenomenon whereby the more your community grows, the less engagement it will have. In some cases it is a warning sign, in many it is the natural course of events. You can weaken this effect with one of the most powerful forms of marketing in the world: live experiences.
Use Commitment and Gamification strategies . Before people return to your community, they need to get used to coming back. Help create a habit with initiation rituals and shared experiences, badges and rewards for the most active.
Business Scanner
Here are the (personal) brands that we think you should analyze if you want to increase the potential of your community :
A historic community that has all its strength in being a catalyst for the growth of its members → EfficaceMente
One of the most close-knit communities on the Italian market hong kong consumer mobile number list created to educate and inspire towards a more eco-sustainable lifestyle → M ake You Greener
The foreign community with which many Family members have discovered the potential of online (perfect example of paid exclusivity) → Stack That Money The toolbox
Here are the tools (few but good) that we use and recommend you use to better manage your online community:
To keep an organized calendar of content that the team wants to share in the community → Notion or Trello
To create surveys that collect valuable opinions that can be converted into community improvements → Typeform
One to keep an eye on
Here are our favorite study materials to help you advance your online community skills:
All the useful things about online communities (from theory to practice) → The Masterclass with Dario
How to Transform a Brand Through the Power of Community → The Make You Greener Case Study
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