The desire for total control is another mistake that will not allow you to scale your business. When a manager is not ready to delegate and solves all the tasks himself, when he is bogged down in operational matters and controls everything: from installing lighting in the parking lot to buying a kettle for the accounting department, he simply will not have time for strategic planning and developing the company.
It is impossible to keep track of all processes. There is no need to extinguish a fire – it is necessary to prevent its causes.
The main thing here is to appoint good managers and get all the necessary information first-hand.
Here we have talked about which director's duties cannot be delegated , and which strategic tasks should be performed exclusively by the company's director. There are only seven of them. Everything else - entrust to your employees.
Delegation will allow you vnpay data package to correctly build a KPI system, and you will be able to track the company's quantitative indicators in accordance with the business model and see the company's progress in real time.
Ignoring Marketing
The company must have marketing. Word of mouth will not bring you clients forever. You will not always be the first among competitors. Or you will be. But for this you need an advertising strategy and a marketing plan.
How do you know where to invest your money? Why does one advertising channel work better than another? Where do your most valuable clients come from?
Lack of analytics on key competitors
The sooner you start investing in advertising and marketing, the sooner you will get answers to these questions and start developing new markets.
Advice! Focus on regular marketing campaigns that are not tied to time. Such investments require a lot of time, but they pay off a hundredfold and work to build a brand.
For more information on how to build a marketing strategy, read our blog. Start with this article: Marketing Strategies from Apple to Barack Obama .
And don't forget to work with clients at all stages of the funnel. Pay special attention to clients at the decision-making stage and those who have already made a purchase: think over a loyalty system, develop new promotions, stimulate repeat sales.
Your business is, first and foremost, your clients. Without them, scaling is impossible.