Can neural networks completely replace copywriters?
Artificial intelligence is very popular these days, including in the case of text content. Users increasingly see articles predicting the imminent extinction of the copywriter profession, because owners of Internet sites and entrepreneurs will be able to independently and for free generate descriptions and sales texts. But the important idea is that neural networks cannot create anything new. Writing a text is also a creative process that cannot be fully automated. Artificial intelligence can make sentences, but it cannot prepare a relevant, up-to-date, logically connected and informative article.
Why are neural networks bad for SMM specialists?
It requires a lot of resources. Workers need to be taught how to use modern technologies correctly. For example, to write queries for which the neural network will give a suitable answer on the third or fourth try, and not on the 50th. To achieve such a result, you need to invest a lot of money and time.
Human involvement. Neural zalo data package networks have different nuances. Some of them create vertical images that the user must change independently. And some algorithms, upon request, can give only dry facts, the conclusion of which a person must write himself.
What specialists can neural networks replace?
At the moment, none. Artificial intelligence is not developed enough to generate full-fledged branded content and independently manage accounts. It especially does not know how to be creative, think strategically, and communicate with users.
What algorithms can do is make adjustments to the nature of professions. For example, specialists will be required to have skills in working with neural networks for content planning and prompts. In addition, artificial intelligence can be delegated routine tasks such as writing posts or generating images.
The conclusion from all this is the following: there is no need to be afraid that neural networks will displace humans, because they will not be able to replace creators. However, algorithms can help save budget, time and other resources.
Author of the article
Dmitry Svistunov
Dmitry Svistunov
Head of SEO and Development
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