As the name suggests, it is aimed at direct contacts with a specific consumer (usually remote), at finding potential clients and new sales markets. Its activities include:
Direct email or SMS mailing with information about new products and promotions.
Visits to interesting companies, potential clients and customers.
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Examples of Marketing Strategies from Apple to Barack Obama
What should ideal B2B marketing be like?
Examples of marketing activities
Let's look at some striking examples of marketing activities:
In 2010, the Smirnoff brand , which specializes in the sale of alcoholic beverages Diageo, held a wonderful theme party. The hall for it was decorated with vk data package graffiti on the theme of illustrations from famous comics. The company employees who held the event were dressed and made up as popular characters from these books. The party was a huge success, and the brand was remembered for a long time by its participants for its creative approach and established itself as a company with creative potential.
In 2013, Sony prepared an unusual event as part of an advertising campaign to present a new model of Ultra HD 4K TVs. A "waterfall" of 3.5 tons of multi-colored rose petals (8 million pieces) fell on the small Latin American city of Costa Rica. The entire process was filmed by employees on camera - as an avalanche of petals covered the city, and then children played in them everywhere. The event was discussed by TV viewers all over the world.
Examples of Sony's Marketing Activities
In 2016, the US airline JetBlue found a creative way to attract customers. In the center of one of New York's streets, the company's employees installed a huge ice monolith with pre-frozen items - beach accessories, clothing, gift tickets to Palm Springs (the campaign was held jointly with the Palm Springs travel agency). Anyone who managed to chip off a piece of ice with some improvised means received what was inside as a gift.
The Nestle company , which produces the famous Nesquik cocoa, often holds children's attractions in different cities. Any child can ride on a swing-carousel, and communicate with Roger Rabbit (the "face" of the brand), and drink a cup of their favorite drink.
In 2016, a large-scale music festival Atlas Weekend was held in Kiev with the participation of 10 companies and more than a hundred artists. Guests of the event could listen to electronic music, get autographs from the performers, and relax in the relaxation zone. The territory where the festival was held was divided into segments - the participating companies decorated them in their own style.