Audience growth rate

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This metric should be analyzed in the same way as website traffic. That is, you need to look at how targeted the subscribers are. To understand this, compare the subscriber growth rate with the number of leads. Organic reach . This is the number of people who social networks showed your unpaid post to. This KPI will help motivate the contractor to create viral posts, but this indicator should also be tied to leads so that reposts do not become an end in themselves.


Viral reach. This is the number of subscribers who are not subscribed to the belgium email list community, but saw the post. Take it into account if the scope of your business is wide enough. For example, for a potato chip brand, viral reach can be a great KPI. For an accounting services provider, it is unlikely, unless the social network suddenly decides to show your posts exclusively to businessmen.


Negative reactions . You can check the quality of traffic and the effectiveness of your content using unsubscribe statistics. Instead of likes and comments, check the number of people who left your community or clicked "hide from news feed. " Harmful metrics for targeted advertising To an uninitiated person, targeting analytics may seem quite complicated: there are many abbreviations and interrelations between metrics. Although everything is built on one principle - you need to attract a quality client at the lowest possible price.