The Right Balance Between Business Branding and Personal Branding

[shammis606]

Companies come and go. But a personal name is a different matter. In the world of social business, a name can be used as a personal identifier on a variety of social networking sites, as well as a monetized business brand.

When creating a new business or online presence, ios database one of the most difficult decisions you can make is whether to create a social business brand under your personal name or under a fictitious DBA name, such as a memorable word, phrase, or slogan.

This is not an easy decision to make, especially considering that an online identity will ultimately result in hundreds, if not thousands, of backlinks that will need to be edited if you need to go digital later.

Fortunately, others have already gone down this path. They can offer different business perspectives and advice on how to create a business brand based on a personal name or domain that can grow and expand into a stand-alone business that extends beyond the individual and may someday provide a favorable buyout offer that fits the exit strategy of the business plan.



From Startup to Digital Enterprise: Scaling Databases
The biggest benefit of using a DBA or brand name versus a name is that the blog/brand/company can grow into something much larger and more valuable than just one person's opinion.

This can grow into a company, media outlet, etc. that can be monetized, bought, sold, etc.

Business image and personality
If you work for another company, you'll have to balance the delicate balance between promoting your personal brand and your business.

What to do if a business fails? The hard facts are that, according to research, 50-60% of new businesses fail within the first year; more than 80-90% fail within five years. You can do without a database administrator by filling out a few forms and signing a few signatures. This is not so easy when the brand is a personal name and now a business liability.

People buy from people
Social media provides a unique opportunity to humanize a brand and create a personal connection with customers.

Perhaps a personal name change and a DBA is what you need for digital. If you are still unsure about which path to take - a personal or corporate DBA to achieve your social business goals, check out this action list:

1. Reservation of a personal name

Even if you don't plan on using a personal name, it's still a good idea to reserve your domain just in case. Keeping your personal name everywhere is also important for privacy and online identity.

Having an open or public profile makes personal information easily accessible to anyone, potentially leading to identity theft, stalking, or data misuse. By locking your profile, you can control who can see your posts and interact with you, ensuring that only trusted people have access to your personal information.

This precaution helps you maintain a secure online presence, allowing you to use social media without compromising your privacy.

2. Think about the consequences of SEO

If your goal is to create a personal brand, you should also register a domain name. Search rankings are improved if your real name matches your domain name. At the personal branding level, you have more power to influence what people see when they search for your name.

A personal domain name is great for authors looking to secure lucrative book deals and speaking engagements, even if it can't scale to an enterprise application. It's a good idea to choose a company name that aligns with your personal brand.

It is also a good idea to research niche associations and keywords when coming up with a business name because it should evoke relevant associations so that it does not rely solely on a personal name. Potential customers and leads should be able to quickly guess what the business does by looking at the brand name or domain name. Part of the job will be to continually build trust in your employees.

3. It's all about balance

Over the course of a career, you may move from consulting work based on your personal brand to a full-time corporate job and then back to running your own business. You never know when the opportunity to completely change career direction will present itself. It’s important to develop a personal marketing plan and ensure it’s aligned with your business or employer.

If you rely on your real name, you may never be able to sell your flagship website, but you can use your personality to showcase the all-important “human” side of every new business venture you launch under your personal leadership.



On the other hand, if you start with both (a personal brand and a corresponding business structure) and have the energ