Watsons continues to invest in digital transformation

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aminaas1576
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Joined: Mon Dec 23, 2024 3:35 am

Watsons continues to invest in digital transformation

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At the same time, Watsons is also actively promoting the O+O (offline and online) platform strategy, integrating offline and online service processes at various points of contact with customers, including "lightning delivery" that can arrive in as fast as one hour, and in-store delivery. The "infinite shelves" that can complete online shopping orders take care of customers of all ages and provide a seamless shopping experience.

O+O strategy, newly launched online health consultation service
In response to customers' rigid demand for self-care, to create a better customer experience. Gradually extend offline health consultation to online. During the epidemic, the "Mobile Pharmacist" online consultation france email list service was launched on the official App, where pharmacists can respond online to questions about medicines, health foods, and medical equipment.

In 2023, Watsons collaborated with Omnichat, an all-channel conversational commerce brand, to lead the industry and launch the "eChat Health Room" on the official LINE account. Customers can choose pharmacists and health consultants in nearby stores to ask questions one-on-one and receive immediate health advice. Questions such as: "What should I eat if I have bone kaka?", "What should I do if my eyes are dim?", "Skin care products suitable for pregnant women?", "How to improve sleep quality?", the questions are all-inclusive and meet the needs of customers who like to communicate through text. . Even more intimate questions, such as how to improve sexual happiness with your partner, can be asked with confidence.
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