What happens if the keywords are not correctly localized

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For this reason, when localizing the keyword, it is necessary to take into account how a product and service are actually searched by users, especially when more specific and detailed searches are performed. In the case of these searches, long -tail keywords are necessary that reflect the way users think and search in the target market.

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If keywords are not localized correctly, what are the possible consequences?

Reduced content relevance bulk sms new zealand Content may not appear in search results that are relevant to users, reducing the visibility of your website;
Reduced traffic quality : You may attract users who are not interested in your products and services, resulting in an increased bounce rate and low conversion;
Higher competition : Irrelevant keywords could make it difficult to rank among the top search results and gain visibility in the target market if competitors have a more organic and localized SEO strategy;
Failure to understand user search intent : Incorrectly localized keywords may not reflect the search intent of users in your target market; this means you may not meet users' needs or answer their questions, reducing the overall effectiveness of your SEO strategy.
Finally, once available, remember to integrate your localized keyword set into your website, page titles, meta descriptions, URLs, and your site content! This will signal to search engines that your website is relevant to searches performed by potential customers in their specific language and region.