A category manager is a universal specialist who can solve the most non-standard tasks, and not only in the area of his specialization. Recommendations of such an expert can be useful in many areas of entrepreneurial activity.
Key Responsibilities of a Category Manager
Supplying the supplier's warehouses with the necessary categories of goods with subsequent control of balances and replenishment of stocks as needed. For example, it is necessary to think over the conditions of storage, transportation and warehousing of goods taking into account the greatest convenience for future sales. Category managers are obliged to track the expiration dates of products and make timely decisions to minimize the company's losses due to their expiration (it is necessary to flexibly manage sales and pricing).
Managing value creation how does cash app work processes. In this area, the category manager's job is to monitor global and regional trends in a particular product category. He sets prices based on the information he receives and the company's marketing policy. In practice, this is a more profound issue. For example, a product that is about to expire needs to be sold as quickly as possible.
Key Responsibilities of a Category Manager
To solve this problem, the markup can be adjusted, various sales or promotions can be held. Sometimes the margin can fall to zero, or the product is sold at a loss. Only with a category manager who quickly and flexibly manages pricing can you achieve unplanned profits.
Additional promotions and sales promotion. A category manager understands all the features of a certain product category, which allows him to make valuable adjustments to advertising campaigns developed by marketers. Outsourced advertising creatives do not always know all the intricacies of the product, so the help of a professional can be very useful. Sometimes even a small detail can significantly increase the effectiveness of promotion.
Product range development. In the context of changing consumer demand, category managers need to constantly monitor trends and promptly adjust the product line at points of sale or in production. Reasonable and timely measures in this context allow improving sales figures and increasing the competitiveness of retailers