Let's look at how to specifically create a content plan for a month (or other period), and describe the main stages of this process.
Step 1: Search for ideas and topics
When developing a social network account or filling a website, you need to clearly understand the needs and interests of the target audience. This will help to identify a list of relevant topics and areas for creating content. Let's list the sources of inspiration:
Search engines. Having defined the main topic, you can study popular queries within it. When selecting keywords for subsequent creation of useful publications, it makes sense to use special services - such as Serpstat. If the semantic core for the site has already been compiled, you need to focus on it. SEO is of great importance in promoting a company's website.
Thematic forums. Here you benefits of reaching overseas chinese consumers in europe can see what concerns your target audience, and then use this information to develop content that will be useful and interesting to them.
Blogs and email newsletters of competitors. As mentioned above, analysis of competitors' activities cannot be ignored. It allows you to identify effective methods of working with the audience and discover mistakes that should be avoided in your own activities.
Services like "Question/Answer". Reading the reactions of subscribers, you can find interesting ideas for detailed articles.
Brainstorming. If there are several people working in a team, it would be a good idea to hold a meeting where everyone can sketch out several ideas for a content plan. Such events often give excellent results when one person suggests something, the second one picks it up, the third one develops the idea – and as a result, something interesting is born.
Brainstorming
Source: shutterstock.com
Once you have collected enough ideas, they should be checked for relevance based on a number of criteria:
interest from users;
the author's level of proficiency in the topic;
compliance with the platform format.
If the selected topics do not pass these filters, there is no point in using them, since they will not lead to the intended goal, but will only take time for development. It is important to analyze already published articles, study statistics in order to take it into account when creating a plan for the release of materials now and in the future.
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Step 2: Determine how to delive