What do you hope to achieve with your video?

[phonenumber]

You need to ask yourself: It could be to encourage users to try a new app or product, promote an event, generate visits, etc. You just need to focus on the objective you want to achieve and define how to do it through this format. Once you have them well defined, the next step is to create content that helps you achieve them. Sometimes a few seconds may be enough, since in 30 you can say more than you imagine. Now, if your audience wants tutorials or courses, it can be many more minutes. Just keep one thing in mind, the first 10 seconds are key to capturing the user. So start with something that will grab them right away, otherwise they won't see it. 2.- Make sure your design is responsive It is no secret that most users check their email via a mobile device.


For this reason, it is important to verify that betting email list both the email server and the video have a responsive design . This is what will allow the user to have a good experience, whether they open it from a desktop or mobile device. Nowadays, this is an aspect that you cannot overlook, because otherwise it will negatively influence your opening and click rates. Also, if it happens frequently, you could end up in the spam folder. Remember that user experience is a determining factor if you want to be successful in your campaigns . Therefore, it is of utmost importance that you work on optimizing your newsletters and videos so that they can be viewed on the different devices they use. 3.- Use static images with a “Play” button Add videos to newsletter If you make things easier for users, they will surely thank you for it.