Track customer website behavior and seize the golden marketing time
The marketing director of BONNY & READ accessories said that they initially noticed that the proportion of new customers on the official website was not small, and hoped to use Omnichat's on-site marketing function to seize more opportunities for customers on the site.
Let customers know more products before the start of large-scale events
Marketing strategy for jewelry e-commerce period events
Before the official start of the 1111 event, many consumers were already on the BONNY & READ jewelry website, preparing to buy them first. At that time, the marketing team used the on-site marketing function to introduce more products to those who were waiting. Without wasting any money, they could get more products.and learn more about the brand. What's more switzerland email list important is that these agile strategic responses on the website can be completed by marketers alone, and can be set in the Omnichat backend without the need to mobilize engineers to assist.
2-hour LINE reminder for unchecked shopping cart, conversion rate 17%
In the Omnichat system, you can set multiple shopping cart remarketing messages. If there are unfinished items in the consumer's shopping cart, reminder messages will be automatically sent at the set time.
The first reminder for BONNY & READ accessories will be sent 2 hours after the customer's shopping cart has been completed. The conversion rate of this message is as high as 17%.
The second reminder will be sent 2 days after the customer's shopping cart is open. The conversion rate of this message is still nearly 8%.
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