Benefits of implementing Email Marketing

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In content marketing Benefits of implementing Email Marketing in content marketing The following are some of the benefits that Email Marketing provides as a strategy to distribute content: A.- Economic benefits Email marketing is one of the most economical methods available to contact people who have previously shown interest in products or services. Its low cost makes it a widely used tool by large, medium and small companies. B.- Effectiveness in transmitting the message It serves to keep potential customers interested and is also a channel that allows for a higher ROI . On average, Email Marketing in content marketing generates almost $38 for every dollar invested, almost 3800%. C.- Email Marketing serves as a reminder It works when a customer does not consume a product because they forgot about its existence. Email marketing provides the opportunity to organize a flow of messages that prevents this from happening.


It works as a reminder of abandoned carts, for restaurant email list example, or unfinished purchases. D.- It works for measurement Using Email Marketing to send content allows you to measure the performance of each campaign in real time, as it provides valuable information at all times. For this reason, it allows you to make decisions based on this very important data. E.- Personalization of messages Email marketing allows you to create personalized messages for each individual user. This will work very well because it awakens the feeling of importance and distinction with respect to other people. The more personalized the email marketing is, the better the results obtained. Email Marketing in Content Marketing: How to Bring The Two Together Implementing email marketing in content marketing can yield excellent results in terms of brand image and sales. Ideally, one strategy should not be superimposed on the other , as this can be counterproductive.