Highlight the sales offered by your e-commerce site

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In this way, the user is suggested that, if he or she is interested in purchasing that particular pair of shoes, he or she could also add a clutch bag of the same material to the cart, in order to create the total look. By clicking on the image, the user is directed to the clutch bag's product sheet. Cross-selling is a very important tool, which every marketer should know how to exploit to the fullest: it has in fact been demonstrated that, thanks to this marketing strategy, purchases increase significantly.



Insert video
According to a survey reported by HubSpot , 71 % of consumers believe south korea consumer mobile number list that videos illustrate products better than photos and text .

Here is an example of a video inserted in a fashion e-commerce:

sneakers

sneakers

(Images: Asos )

Seeing the model walking, you can notice some aspects of these sneakers that don't emerge from the photos, such as their comfort.

Videos allow you to give the user an even more complete perspective on the product: for this reason they are an essential element to improve the CRO and increase the level of customer loyalty with your brand.


Online shoppers are always looking for a bargain. So, in your e-commerce, include discounted products in a prominent position on the home page.

sales

(Image: Zalando)


If you think about it, placing products on sale in a prominent position is a practice inherited from the traditional brick-and-mortar store, proving the fact that the relationship between e-commerce and physical stores, far from being conflictual, is actually characterized by reciprocal influences , as we had already noted in this post.