General Twitter statistics, such as the number of active users and daily tweet volume, along with demographic and usage statistics, such as the average number of tweets per user and the average time spent on the platform, offer a detailed insight into the audience and its behavior. For this reason, on the Kolsquare blog, we have compiled a summary with the most relevant data so that you can optimize and get the most out of your influencer marketing strategies on Twitter.
Key points on the main statistics for the analysis of Twitter accounts (X)
Twitter is the seventh social network in which users spend the most time, with an average of 4 hours and 40 minutes per month.
The platform has achieved only 43% popularity among users, while another 29% do not like the platform and 23% maintain a neutral position.
Statistics are used for data-driven decision making, segmentation, measuring campaign effectiveness and budgeting.
Overall, statistics are essential for making informed decisions about influencer marketing campaigns. They allow you to identify the most suitable creators by analyzing user data and behavior, and adjust campaigns to reach the right audience. In addition, it is essential to measure the success of campaigns using metrics such as impressions, engagement rates, and click-through rates at the end of the strategy. This makes it easier to learn from the results obtained and to continuously optimize the process in the long term.
Statistics can help marketing professionals make informed decisions about how to allocate their marketing budget and generate better Twitter strategies. By analyzing data on the effectiveness of different marketing channels , they can determine which avenues offer the best return on investment and adjust their spending accordingly.
General Twitter Marketing Statistics 2024
Since Elon Musk acquired Twitter in October 2022, the platform has undergone a series of changes that have directly impacted users' relationship with the social network. After the purchase, Musk presented his vision of an business development directors email database "everything" app called X , where users can communicate, shop, consume entertainment, and much more. Although the name change has generated criticism and ridicule on social media, since in fact, for 43% of users the name change was a mistake , Musk insists on his plan to turn X into a "superapp" that offers a wide range of services and conveniences, such as requesting taxi services, messaging, and online shopping.
Despite all the hype around Twitter (X), the platform remains one of the largest networks with 335.7 million users so far in 2024. While it may lag behind platforms like Facebook and Instagram, Twitter still has a loyal audience that logs in regularly.
Indeed, reports suggest that it is the seventh social network on which users spend the most time, with an average of 4 hours and 40 minutes per month.
We recommend you read: Learn the keys to understanding the Twitter algorithm
Reasons for use:
Users turn to their Twitter account mainly to:
60.6% of users use Twitter to stay up to date with news and the latest events.
35.7% use their account to follow or search for brands and products.
34.9% of Twitter users are looking for fun or entertaining content.
27.2% post or share videos and photos.
19% send messages to family and friends.
Must-Know Twitter Statistics (X) for 2024
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- Posts: 612
- Joined: Sat Dec 21, 2024 3:37 am