Customer Success Management Drives Increased Revenue

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With CSMs, the possibilities of upselling and crossselling increase ; that is, additional sales and cross-selling. They take full advantage of these strategies by increasing revenue, which is something that every company wants and needs.

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Test & Learn Strategy
As its name suggests when translated into Spanish, test and learn is based on a recurring learning methodology.

This methodology, together with A/B and web personalization, china whatsapp resource consists of the following stages: analysis, hypothesis, test, results and action.

It involves analyzing a site to detect technical errors, usability problems, among many other things.
Development of an optimization hypothesis.
Selecting which test to use and its segmentation.
Analysis of the results achieved.
Take certain actions such as implementing or rejecting any obtained change or variation.
Back to the first stage.
Depending on the results achieved, a variation of the website will be made or not, always taking into account that, although the results are positive, there will be aspects to improve.