What can and cannot be advertised in Yandex

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Before your ad is displayed in search results, it will be checked by the service's algorithms. Here's what the system takes into account:

The advertised product. The goods or services must not be prohibited.

The content of texts, images and videos. It must correspond to the advertised product.

Advertisement design. Large number of smileys, hidden symbols and unsupported formats of visual elements will not be allowed.

Sites to which links lead. Their compliance with the advertised why purchase dentist database from us products and the absence of errors are checked.

What you can't advertise in Yandex Direct
It is prohibited to advertise products that pose a potential threat to the health or safety of users, as well as those that may offend their feelings. Let's look at these restrictions in more detail.

The following topics fall under the prohibited categories:

Weapons, explosives and materials. Mixtures of explosive substances or finished products.

Narcotic and psychotropic substances (mushrooms that have hallucinogenic and psychotropic effects).

Tobacco and tobacco-containing products.

Leaders of political parties, political parties themselves, ideologies. And everything that relates to politics.

Dating related to the intimate side of people's lives.

Counterfeits of original branded goods or works of art.

Misleading goods and services: programs for changing phone numbers, services for falsifying car speedometer readings, services for boosting social media followers or website visitors, certified meters and services for changing readings of precision housing metering devices (e.g. water and gas meters).

Gambling, financial fraud. "Guaranteed" income schemes that promise no risks and provide "success stories".

Mixtures and derivatives of certain chemical substances.

Extremist materials.

Informational materials that include information about tragic and other events that may cause outrage or shock among users.

Medicines available only by prescription.

Medical services for remote diagnosis, termination of pregnancy;

Manufacturing or providing any illegal goods or services.

There are also restrictions on a number of goods and services. Certain types of medical, legal and insurance services must be licensed.

If you try to bypass Yandex Direct restrictions, the ad will be removed and your account will be blocked.



Requirements for the content of advertisements in Yandex Direct
If your products or services do not fall under Yandex.Direct advertising restrictions, you can advertise them with any budget. Don't forget that advertising can be rejected for other reasons, such as improper design. Let's look at what you can't do when designing advertising in Yandex services:

Allow spelling mistakes.

Use words in the superlative degree. For example, "best", "the best", "the fastest".

Write all letters in caps.

Use obscene words, expressions and jargon.

Use symbols for all currencies except the Russian ruble.

Leave contact information in the text of the advertisement.

Write text that misleads users.

What can be placed in advertisements in Yandex Direct:

Point out the advantages and benefits of a product or service.

Use a call to action. For example, “call,” “go to the website,” “buy.”

Write numbers and icons that make the advertisement eye-catching.

Requirements for the design of advertisements in Yandex Direct
In addition to the above requirements and recommendations, it is important to take into account technical aspects when creating an advertising campaign in Yandex Direct, which are taken into account by moderation algorithms. Here are some of them:

It is necessary to use only Russian language when creating ad text in Yandex Direct.

If the price of a product or service is indicated, it must be presented in Russian rubles.

The content of the ad and the landing page to which the link leads must match. For example, you cannot advertise massage services and redirect users to an online cosmetics store page.

All links must be active and lead directly to the relevant content, not to a redirect page.

Images used in advertising must meet Yandex requirements for quality and file size. Low-resolution images should not be used, even if their content is compliant. Also, images should not exceed 10 MB in size.



Requirements for the advertised resource in the advertisement
In addition to the ad, the algorithms will check the site and landing page to which the link leads. It is worth paying attention to:

Matching the landing page content with the titles, images and videos specified in the text.

Products or services prohibited by law must not be posted on the site.

The site must be functional and technically sound, and must not contain critical vulnerabilities.

The site should be displayed normally in all browsers, on desktop and mobile versions.

The page that the advertisement links to must contain contact information.

The landing page should not contradict the ad text or other information that could mislead the audience. If the ad lists a price, make sure it matches the price on the landing page. If the ad promises a discount, make sure it is included on the product or service page.