Defending social causes on Instagram

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While lifestyle topics continue to permeate feeds, the younger generation in particular is becoming more socially critical. Gen Z creators are using Instagram Reels to stand up against injustices , advocate for people with disabilities, and generally support the issues they care about in 2023. Companies can launch authentic CSR programs and support causes that bring about social change.

The reality is that this generation wants to make an impact on humanity – in fact, 76% of them share this concern. Therefore, brands that want to succeed with this audience will need to authentically focus not only on commerce, but also on making a positive difference in the world.

Mixed media: podcast on Instagram
The mixed media trend has also extended to Instagram Reels, where users enjoy seeing their favorite influencers engaging in new formats. For example, many influencers have expanded their presence into podcasts , giving them the opportunity to share longer, conversational content with their audience. Reels can be a great way to promote these podcasts , whether by sharing featured snippets, sneak peeks, or simply talking about the topics covered in them.

Additionally, Reels have also been used by influencers and content creators to document their in-person encounters at conventions, conferences, or other offline events. These encounters allow followers to connect with their influencers in a more personal and intimate way.

Music, dance and challenges on Instagram
Among all the new social media trends, there is one that remains: dance videos and challenges, which will continue to be popular in 2023.

See this post on Instagram. A post shared by Nadia Vilaplana (@nadia.vilaplana)

Dances are a fun and energetic form of expression that invites users to actively participate. These types of videos also have a high potential to go viral. When a dance reel is creative, catchy, or challenging , it is more likely to be shared by users with their followers and become popular in a short time. The virality of dance reels can help increase the reach of a video and attract new customers.

Brands can also take advantage of the popularity of challenges on Reels and create their own themed challenge related to their brand or product. You can design a unique dance, gesture, or activity that users can replicate and share on their own networks. Not only does this generate audience engagement, but it also promotes brand awareness as users tag and mention your product/service in their posts.

Collaborate with micro and nano influencers
Instead of working with the big names, which only a few brands can afford due t design directors managers email lists o the set and often very high prices, more and more companies are looking to work with micro and nano influencers as they provide authentic content that consumers can trust, relate to and engage with. This is one of the biggest trends that can help businesses reduce the costs associated with influencer marketing and reap long-term benefits. Read even more about the rise of nano influencers on Kolsquare’s influencer marketing blog.

In Spain, for example, there is a wide range of micro and nano influencers on social media generating all kinds of content. Alessa Ching is a young model and nano-influencer with more than 5,000 followers on Instagram, an average engagement on her posts of 5.57% and an audience credibility of 72 points, according to data obtained from the Kolsquares influencer platform.

In the food category, we have an example of a micro-influencer with Maribel and her Instagram account Picoteandoideas Blog, where she shares sweet, savoury and other recipes on a daily basis. She currently has more than 6,200 followers and an average engagement rate of 5.51% on posts and 4.88% on reels. Her audience credibility is 85 points.

Speaking of the food industry, we leave you this article