Red: Love, Childhood and Danger

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For us Westerners it is the colour of passion and love (both platonic and carnal) .

It may not need saying, but it is also commonly used to indicate a danger or a prohibition: think of road signs.

It is also associated with fire and heat . It is no coincidence palestine business email list that fire trucks, fire hydrants and extinguishers are red, right?

According to research by color scientist Michel Pastoureau, red is on average the favorite color for children and, consequently, it is the most used for toys. Symbol of childhood awarded!

In case you want to visit the oriental market, know that red is a very important color there…

It is the most widespread in China and is used to wish good luck, happiness and prosperity.

For this reason it is often used as the color of the bride's wedding dress and as wrapping paper (especially for monetary gifts) .

Yellow: visibility, energy and wealth
Need to make something highly visible? Yellow is the color for you.

Not only because it symbolizes light , but because in practice it really has greater visibility than any other existing color.

Example: tennis balls are yellow precisely to facilitate their visibility despite the high speeds they reach during a game. As are some night traffic signs.