have the same price.But why?

[muniyaakter]

The $125 print and online subscriptionAre we in control of our decisions? | Dan ArielyThe paper subscription and the paper plus online subscription That's what Dan asked himself too.

He decided to do an experiment on his MIT students. He showed each of them the subscription options and then asked them which one they would buy.

When all three options were available, students chose the online and paper subscription (that was the best option, right?).

When the second option (the paper-only one) was removed south korea business email list students chose the online subscription, which was cheaper.

The middle option is not there by chance: it is the decoy trigger , it is the diversionary option. It gave the students the impression that the final option was the best, the most convenient deal.

Here are two more examples, one that you find before your eyes every time you go to the cinema:

popcorn bait effect

And one from Starbucks, where the “diversion” product is the larger one:

starbucks decoy effect

Marketers Tip : Next time you need to propose your pricing options, create three of them to activate the decoy effect.