What an online store owner shouldn't skimp on

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Of course, any business strives to save money. You can rent cheaper premises, buy the necessary office supplies in bulk, negotiate discounts with the provider and spend much less on cooperation with cleaning companies. Such optimization, of course, has a positive effect on the development of an online store, but there are things that are better not to save on.

Product quality
This is one of the most important criteria for the client. Owners of any business should pay great attention to it, since the sale of defective, low-quality goods or poor service will eventually lead the entire company to ruin.



Product quality
According to statistics, customers most often share negative experiences with others. A customer satisfied with a service or product will rarely tell their friends about it, while a dissatisfied one, on the how overseas chinese contribute to business in the usa contrary, will share their impressions with at least 10 people from their circle.

Reviews in this sense have quite a serious impact.

Let's say a customer is looking for good shoes, contextual advertising prompts him to go to your site with suitable options. What actions will he take?

According to surveys, 90% of buyers will carefully read reviews before making a purchase.

If your store sells low-quality shoes, the customer will find out about it from the opinions of other buyers.

Therefore, remember that any user who follows a link wants to find and buy a quality product there. Even if your site is well designed, all the necessary information is written down for the products in detail and high-quality live photos are taken, the client will still trust the reviews more.

You should never skimp on the quality of the product, therefore:

When working with suppliers, remember that you are also a buyer. Before concluding a cooperation agreement, read reviews about their work;

Do business only with trusted suppliers. Study the history of the suppliers you want to work with, read reviews and don't forget to monitor the FTS website. There are still wholesalers on the market selling counterfeit, poor quality goods;

Check the quality of the goods. If you receive a new batch, be sure to examine it.

Quality of services
If you want to increase your sales, then SMM promotion will help you with this, but it will not do all the work for you. The agency will set up a target for the services you offer, but if your company's service leaves much to be desired, no one can guarantee your success.

To prevent this from happening:

Monitor the work of your staff. Your sales manager communicates with potential clients every day and performs a number of functions necessary for the successful prosperity of the company. The employee must be polite, friendly and tolerant towards clients. Especially the elderly, who will often need more serious assistance in purchasing goods;

Monitor quality delivery. Many regional buyers choose a store based on short delivery times. That is why we recommend not to save on cooperation with couriers and transport companies. Let all goods always be delivered on time. This will raise your reputation;

return and repair. Do not refuse to help the buyer, even if you are not obligated to do so. Advise him how to quickly contact the manufacturer and fix the problem.

Quality of services
Website quality
Search engine optimization and website promotion really play a huge role in the successful development of a business, but do not forget that the website itself should be attractive and as convenient as possible for the client, who should not spend a lot of time searching for the necessary thing.

The site should have a pleasant design, a convenient and clear interface, which even an inexperienced user can understand if desired.

A potential buyer should not have to search for a product for a huge amount of time - the shorter the user path, the better.

According to the “Three-Click Rule,” a customer should find what they are looking for in just three steps.