Top 10 hair care and accessories brands mentioned most by influencers

[Dimaeiya333]

transforming old routines into moments of relaxation, they have captured the attention of influencers. Discover the 10 best hair care brands that have led the hair industry in 2023.


Kolsquare Methodology
This study, based on Kolsquare data analysis, presents the performance of beauty brands (makeup, skincare, haircare and fragrance) worldwide. It is based on the analysis of millions of Kolsquare influencers, including more than 536 vp design officers email database ,009 profiles that have mentioned one of the 202 beauty brands or used one of their brand hashtags at least once. The 7,698,391 posts analysed between July 2022 and August 2023 were identified through brand mentions and hashtags on Instagram, YouTube, TikTok, Facebook and Twitter.

This data is taken from our study “ Influencer Marketing in the Beauty Sector in 2023 ”, available for download here .

Top 10 hair care and accessories brands mentioned most by influencers

1. Sephora
Sephora is a multinational chain of beauty and cosmetics stores known for offering a wide range of high-end and prestige beauty products. With 110,772 mentions , Sephora has become one of the world's leading beauty retailers and is known for its wide selection of makeup, skincare, haircare, fragrances and beauty tools from both established and emerging brands.

2. Redken
Redken is a brand of hair care and styling products used primarily in professional salons. The company was founded in 1960 by Jheri Redding and Paula Kent, hence the name “Redken”. Mentioned 46,572 times , it is known for manufacturing a wide range of hair care products such as shampoos, conditioners, hair treatments, and hair styling products. Redken products are typically formulated with advanced technologies and ingredients designed to address a variety of hair concerns such as damage, dryness, frizz, color protection, e