Researching the external environment of competitors is important at any stage of your business development. When using digital marketing, you can find out: how much and where competitors get traffic from, what costs they incur for organizing contextual advertising, what promotion tool they use, how PR announcements are made and how sites are optimized. If your resource is already being actively promoted, then with the help of analysis you can track the number of mentions of competitors on the Internet and changes in positions in the search engine results system, look for effective content formats in social networks.
Below are the main services used to study competitors:
SimilarWeb
This service has limited functionality botim database in the freely distributed version. The paid tariff is calculated individually - depending on the needs.
SimilarWeb
Comprehensive analysis services for Internet resources show:
traffic and engagement metrics – traffic volume per month, average visit duration, bounce rate, etc.;
organic and paid keywords, information on which will be useful for assessing the potential of a niche in organic search results and contextual advertising;
distribution of traffic sources, etc.
The full functionality of the service will be available only after paying for the tariff. Without registration - basic metrics, which, however, will be enough to form competitors' images.
SpyWords
The cost of this service starts from 1,978 rubles per month and depends on the number of regions and lines in the report. If you need to solve short-term tasks, there is a three-day tariff plan.
SpyWords
With the help of this Russian-language keyword search service you can:
determine which queries a competitor uses to get into organic search results, which phrases an ad is shown for, and how much is spent on contextual advertising;
see ad texts and organic snippets;
export queries and ads to Yandex.Direct, as well as download the semantic core;
compare the visibility of domains in search engines.
Livedune
The cost of this service for analytics and promotion of social networks is from 300 rubles per month. At the same time, there is a free 7-day period for trial testing of the product.
Livedune
With Livedune, you can analyze your own accounts and competitors’ resources for:
determining account reach and engagement;
assessment of subscriber dynamics;
defining effective content;