Do you think you can make a normal description without using the necessary keywords?

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" "M.video". Marketers of this retailer use normal texts and SEO descriptions at the same time. Pay attention to this product card . Under the description there is a template block of keys built according to the formula "buy a tablet + model", "tablet + model + description, photo, characteristics, customer reviews". The Citylink website has descriptions that look like SEO text. Here's an example: "You can buy the product "Name + model" .


The description consists of only two sentences, stuffed with keywords. "Eldorado" taiwan email list uses a three-sentence SEO text instead of a normal description at the bottom of the product card . Users themselves know that here you can "buy a tablet + model" and read "tablet + model specifications, customer reviews". Apparently, the hint is intended for search robots. SEO texts irritate real users. And search engines fine sites because of them.


What to do? The answer is very simple: create product and category descriptions for people. Unlikely. 5. Ignoring the power of content marketing Retailers have successfully used content marketing even before the Internet appeared . Oddly enough, some leaders of online retail in the RuNet do not notice the possibilities of this tool, when almost all representatives of the target audience have access to the Internet.