How to avoid working in emergency mode when fully loaded?

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Every manager faces the problem of time management sooner or later. New clients, many tasks and other factors literally leave no time to evaluate the effectiveness of your work. But this is the factor that should not be overlooked.

We solved this problem with the help of the "Traffic Light" system, which has already proven its effectiveness in sales. Our contextual advertising department works according to the system, which is developing largely due to innovations and the correct organization of the work process. And now we will tell you how it all works.

How does the Traffic Light system work?
In early 2017, we used the experience of our colleagues in the top benefits of using fusion database marketing field to modify the Svetofor system for the contextual advertising department. With its help, each manager sees the results of daily work and controls interactions with clients. The main task is to record and control contacts with clients. Based on the name, the Svetofor system uses three colors to evaluate the effectiveness of the manager's work on outgoing contacts:

green - 4 touches, everything is fine;

yellow - 2 touches, not bad, but could be better;

red - 0 touches, need to rework the plan for next month.

*incoming calls and correspondence with clients are not included in the system as touches.


On average, each manager has 30 clients. A client accounting table, which is filled in daily, helps to work productively with each one. All data is entered into a common table every month, where the work of the contextual advertising department is shown in numerical indicators. In an ideal situation, all managers are in the green zone. At the same time, the red zone is not an indicator of poor performance of the manager. This is the result of improper distribution of the workload, which is adjusted together with the manager.


What else do we use "Traffic Light" for?
Yandex and Google are constantly changing their search algorithms , introducing new ideas, increasing user loyalty. To ensure that our clients are aware of these opportunities, we promptly deliver information and necessary notifications. And Svetofor also helps us with this.

For example, one of the latest innovations is a contextual media banner on Yandex search. It is impossible to offer it to all clients at once for objective reasons, so managers distribute time according to the table and gradually convey information to everyone. The result is constructive systematic communication with clients.


The "Traffic Light" system allows you to avoid an emergency mode and at the same time control your work even at full capacity. The manager knows how busy the managers are and can regulate the work of the department: improve the skills of individual employees and, if necessary, organize training.

The quarterly competition "Best Manager" helps to stimulate the work of employees through the "Svetofor" system. The name is conditional, because we value the work of each specialist of our contextual advertising department. Analysis of the work of all employees shows which manager has a higher efficiency indicator according to the point system. Accordingly, he receives an additional bonus.

Where can it be used, besides contextual advertising?
The "Traffic Light" system is a universal solution for monitoring the quality of work of specialists. It can be used in various areas, including:

in the work of the telemarketing department;

to evaluate the effectiveness of calls;

when calculating sales conversion.

"Traffic Light" is a kind of template that helps to form a report on the evaluation of employee efficiency. It has become easier for us to live, organize the working day and use working time productively. Every month we review the touches, adjust the work and see which actions should be of primary importance. We strive to remain the best for our clients!

If you want to learn more about the possibilities of cooperation with us, call or write to the email: [email protected] .