We select consumer properties of the product

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Learn how to work with marketing strategy, analytics and reporting to promote product cards to the TOP and get more profit. Find out how to optimize logistics and storage costs, create selling product cards and content for them and launch advertising campaigns. Practice on real projects - start selling already during training.

Course program

Before starting SEO optimization of a product card, it is necessary to determine its consumer properties and describe its unique and non-unique characteristics. This will help in the future to correctly select key queries and work more effectively on the product description, its characteristics and rich content.

When a buyer chooses a product, he studies its functionality, properties and characteristics. These parameters can be basic, i.e. inherent to all products in this niche, and unique, which competitors' products do not have. When choosing, the user focuses on unique features, and your task is to find and present them.

For example, let's take a hair dryer from singapore consumer email list Wildberries and highlight the consumer properties of the product. It is important to understand that we are not just selling a hair dryer, but a product that solves specific problems of the buyer.


Here are the characteristics of this product:

1. Basic features of the hair dryer - dries hair, has 3 modes, 3 replaceable attachments, has a power of 1600 watts.

2. Unique features - styles hair, is a clone of another premium brand, the motor is in the handle of the hair dryer, drying is fast without overheating the hair, has an ionizing effect.
In order to further collect the necessary keys for SEO optimization of the product card, it is necessary to describe all the unique features. This will allow you to create a semantic core and create a unique selling proposition that can be used in the description and infographics.