These markets - in their classic form - are dying. And they will never come back to life. But that's not all. The entire market of traditional digital agencies is dying. And the crisis in the Russian economy and in our heads has nothing to do with it. This is a global trend, not a purely Russian one. Many are still struggling. They sell their digital services and even – you won’t believe it – they still participate in tenders for the creation of “creative strategies”.
But the truth is that we have already entered a zone of increased information turbulence. vietnam email list The world is developing much faster than marketers can keep up with it. And ordinary people, for that matter, too. Why do I, without a moment’s hesitation, declare to the entire audience of our blog that the digital market is everything? There is no longer a single tool that could be replicated, repeating your success over and over again.
So, you have a new project in progress. You perform the ABC sequence of actions – you get a positive result. You think that the ABC sequence of actions works, and you go on to do your ABC. So what? Nothing. Maybe it will work, maybe it won’t. If you are a good specialist, you understand this. If you are a bad one: you will implement your ABC plan constantly.
What do you think about it?
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