How Can a Thank You Page Help Your Business?

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Let's imagine this situation: a user has visited your sales landing page, seen the information they are interested in, and decided to perform the target action. We can say that they are already engaged with your brand and may want to learn more about your offers. Whether this happens or not depends on the thank you page, which will tell your audience what the next step should be.

Why do you need a thank you page?
The main goal is to acknowledge the action your website visitor has advantages of using our skype database just taken. But that’s not all a thank you page can do. It can also help you engage the customer, elicit a response or action. With this page, you give people a sense of satisfaction and invite them to further engage with your brand.

What should be on a thank you page?
First of all, your gratitude to the client for performing a certain action: purchasing on the website, subscribing to a newsletter, downloading a price list or registering for a webinar.
Strengthening your brand position . Thank you pages can be used to demonstrate your professionalism.
Strong call to action . People like it when everything is thought out for them, and all that remains is to take action. For example, joining a Vkontakte group.
Social proof : It encourages the website visitor to do what others have already done.
Social sharing . A thank you page can encourage customers to share information about you on VKontakte, Facebook, or Instagram. If you add social media icons, you can make this task easier for the customer.
Good Thank You Page Ideas
We'll list ways to help you turn thank you pages into an additional sales tool:

Thank you for downloading the lead magnet
A user who downloads a lead magnet from one of your landing pages is far down your marketing funnel, meaning they are interested in your site content but not quite interested in your company.

By using a thank you page, you draw people deeper into your sales funnel. But don’t rush to close the sale right away; it’s better to push users to an intermediate stage where they can get to know your brand more deeply. To do this, place links to several useful resources: a blog, a free course, a free phone consultation.


Encourage readers to download something that is useful to them or offer them additional resources from your site to attract them to other pages. In the example above, after downloading the e-book, the company pushes users to the next step by offering to visit the blog, contact a manager by phone or write an email.

Thank you for registering for the webinar.
An intermediate step can also be a webinar. This marketing activity allows you to meet the registered person in person. But do not suddenly and without explanation direct new clients to the webinar page. In any case, they should receive confirmation that they have registered successfully. And, of course, receive gratitude for this.


In the example above, the user is thoughtfully asked to provide a phone number in order to receive advance notification of the broadcast's start.

Thank you for subscribing to our newsletter
Once a user signs up for your newsletter, they are interested in what your company has to offer. Don't let their trust go to waste with a generic confirmation page or (worse) ad. Instead, offer them other useful content on your site.