Main difficulties and problems

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Key metrics to monitor:
CTR (Click-Through Rate) is a click-through rate that shows how many people who see an advertisement will click on the link.
CPC (Cost Per Click) is the cost per click, which will depend on how attractive your advertising texts are.
Conversion Rate (CR) is a conversion rate, i.e. how many people will perform the target action (purchase, subscription, etc.) after clicking on an advertisement.
Engagement Rate is the level of engagement that can be measured through likes, reposts, comments and other forms of interaction.

One of the biggest challenges is bulk sms usa creating copy that fits the unique characteristics of each social network. Facebook, Instagram, Twitter, and TikTok have vastly different content needs: different audiences, different communication styles, and different formats.
Among the main problems faced by marketers are:
Inability to interest at first glance. In social networks, content is quickly scrolled, and if the advertising text does not capture attention in the first seconds, the user may not pay attention to it.
Problems with targeting accuracy. If the text is not adapted to the target audience, even high-quality advertising may not give the expected result.
Lack of Call to Action (CTA). Failure to clearly indicate what the user should do after reading the ad (follow the link, subscribe, buy) can lead to a decrease in conversion.
Language that is too complex. It is important to be as clear and accessible as possible on social media. Texts full of jargon or complex terms can scare off the audience.
Advertising texts
Strategies for creating effective advertising copy
Step by step instructions