#3: Use competitive research to guide your YouTube ad campaigns

[shaownhasan]

If you need more keyword ideas, enter your landing page URL or primary keyword and wait for Google Ads to suggest relevant ideas. You can then review and add the most relevant keywords to your ad group, or click to add all keywords at once.

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Please note that Google Ads recommends against using multiple types of content targeting within a single ad group. If you choose to test keyword targeting, make sure you're not targeting topics or placements at the same time.

Update your video or channel targeting
If you want to reach a relatively broad audience on YouTube, topic targeting may be your best option. Topics allow you to place video ads on or next to content related to those topics. For example, if you want to target marketing and advertising topics, you can stick with this broad topic or narrow it down to social media marketing.

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But if you see that your competitors are targeting videos and channels, this approach might be worth a try. With placement targeting in Google Ads, you can run video ads on any video or channel that's relevant to your audience or offers.

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Keep in mind that selecting individual videos or channels allows for highly precise targeting, but this approach also limits ad delivery. Closely monitor your ad delivery results and, if necessary, adjust placements to expand your targeting.