The other 50% of campaigns had more general

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Transparency pays, even in reviews Targeting based on “Interests” can hurt you: Facebook says From Project to Result: Here's How We Launch an Online Business (From Scratch) 2 The analysis : Facebook's internal team analyzed 50 campaigns advertising non-durable products in the EMEA region ( Europe, Middle East and Africa ). The goal was, in fact, to understand what impact “Interests” had on the results of these campaigns. Let's see the conclusions immediately : The first 50% of campaigns targeted very specific “Interest” audiences , which significantly limited their reach. They performed 22% better than demographically targeted campaigns, but the limited reach more than offset this positive result.

“Interests”. In this case, both the tunisia business email list reach and effectiveness were positive and comparable to those of demographic campaigns. Let's sum it up and translate all this into something more digestible... Is “Interest”-Based Targeting Useless? According to Facebook’s analysis, this targeting is more effective for the final objectives of a promotion path ( such as sales ), while demographic-based targeting appears to do a better job for branding and awareness objectives. The lesson : If you’re just starting out with advertising for a brand or a new project, using “Interests” that are too narrow may not be the best solution.

Start broad, then narrow down later in the funnel. So, you basically started selling Metallica T-shirts? At most, target “Interests” like “Metallica” or “heavy metal,” instead of using song names like “Nothing Else Matters. Black Week is not what it used to be From Project to Result: Here's How We Launch an Online Business (From Scratch) 3 With Black Friday and Cyber ​​Monday officially over, it’s time to look at the results we left behind. If in your case they were positive, we will now push the brakes a little to give you an overall picture… BFCM is not what it used to be : According to Adobe Analytics , online spending in the United States did not grow compared to 2020.