Research your competitors’ audiences and content to determine their strategies and where you can fill gaps and seize opportunities. Pay attention to their strengths and weaknesses to avoid common pitfalls. For example, if a competitor has great content but posts infrequently, you may be able to capture some of your audience’s attention by posting more consistently.
If a competitor has a strong brand but limited audience list of canada fax number , you may be able to increase audience engagement by meeting your audience where they are (somewhere else). Likewise, this competitor analysis can be great to share with your wider organization, providing the rest of your team with vital intelligence on what your competitors are focusing on selling.
Part 4: Choosing the Right Social Media Platform Choosing the right platform is probably the most important part of your social plan as it allows you to reach your audience effectively. Consider the demographics and features of each platform before making a decision, and don’t spread yourself too thin by trying to cover them all.
If a competitor has a strong brand
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