Retail sales are part of the economic health of any e-commerce. This activity is what allows you to attract a greater number of customers who are looking for top quality products. To win their preference, it is necessary to create content that attracts their attention visually and helps them to know in detail the characteristics of what they are going to buy.
The following cases are outstanding examples of the best retail content. Excellence definitely equals profit.
1. Modcloth
This online women's clothing store is characterized by its wealth of the benefit of using our database information about the products they offer, such as prices, sizes, and styles. The hundreds of high-quality photographs are the number one factor in engaging readers, as well as allowing them to make lists of their favorite items so they never lose sight of them.
In addition, the company has a blog where it is possible to find more information about the world of fashion, lifestyle, wedding-related topics and reports on outstanding women in their professions who love clothes as much as anyone else. In short, Modcloth integrates warmth, attractive audiovisual content and sufficient information in a dynamic and easy-to-navigate site.
Best retail content
2. Harry's
This chain of men's stores has created a modern, yet classic and elegant concept. Its website is quite attractive to look at, and it also guides the customer through its products. Each one of them is presented through attractive photographs and content that explains their usefulness and interesting facts about men's hygiene. In addition, the customer will find all the information they need to make their purchase: measurements, prices, shipping costs and current promotions.
3. Circle 21 Candles
This is a handmade candle company and their website conveys exactly this concept: intimacy, peace at home, relaxation and elegance. The concept of each essence is detailed to the reader when clicking on the name of the essence, creating a different and fun atmosphere.
On the other hand, this online retail store contains a section where they talk about their history and philosophy, as well as inviting the reader to purchase their products and contact the company to resolve any questions, if any. Circle 21 Candles allows retailers to distribute their merchandise after a brief investigation, thus contributing to the economy of small businesses throughout the United States.
4. Pop Chart Lab
An unusual concept has become a successful business. These are posters with lists of all kinds: the best beers on the planet, the most exotic birds and the funniest characters from your favorite series. Categories include comics, drinks, popular culture, animal kingdom and technology, among many others.
This joint effort by Patrick Mulligan and Ben Gibson aims to distill most of the human experience into poster-like lists, and they even offer printed mugs and tote bags, among other items. They also have a section dedicated to kids. Best of all, clicking on each product brings up a brief but fairly informative description of everything related to that specific list.
5. Topshop
This British fashion company has a presence in dozens of countries and the content of its website has been instrumental in its success. Its page includes striking images of all its products, inspiring stories, offers, information on trends and events, as well as style guides that tell stories through brief descriptions and photographs in the most diverse settings.
Topshop is among the best content on retail thanks to its classy campaigns aimed at a female audience who want to look good at all times, without having to spend large amounts of money.
6. Jersey Mike's Subs
A succulent alternative to Subway, they have won over their public with lots of visual content, short texts, exclusive offers for customers who subscribe to their mailing list, as well as others for smartphone users. Both the website and their marketing plan are dynamic, youthful and aimed at audiences of all ages. In addition, they also sell other types of products such as caps, t-shirts and jerseys. All of the above has allowed the company to enjoy an excellent presence on the Internet and they even have their own application .
The above examples represent some of the best retail content around thanks to the effort and imagination invested by the creative team behind each one. The combination of engaging information, promotions and multimedia resources are part of the success of these companies, which set the standard for other brands to follow their example.