How does vlogging work?

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If you are just starting out in vlogging, you should know that this involves several steps that you should take into account. Having these points clear will give you more tools when negotiating the price of a collaboration, since you can better calculate the effort that this entails.

Create : The vlogger creates video content based on their interests, knowledge or experiences. They may record themselves talking about a topic, demonstrating a skill or presenting a place or experience.
Editing : Once the footage is recorded, vloggers edit it to make it more appealing. They can add text, graphics, music, or other effects to the video to make it more interesting for their viewers. To stand out from the crowd of videos, we also recommend creating an eye-catching featured image that will catch the attention of users.
Publish : Once the video is edited, influencers upload their vlogs to a platform such as YouTube or Vimeo. It is important to add a title, description and tags so that not only followers, but the general public, can discover the video more easily.
Advertising : To attract viewers to their vlog, vloggers can use a variety of strategies. These include paid social media ads, search engine optimization, and other marketing strategies, such as guest appearances on another channel.
Interact : After posting the vlog, vloggers should interact with their viewers to inc r&d directors email database rease their engagement rate . It is best to comment on the videos to engage with the audience and seduce the YouTube algorithm.
Monetize : Once you have built up a significant following, you can monetize your content through advertising, sponsorship, or even collaborations with brands.
If you want more information on how to monetize and negotiate with brands, we recommend reading: Payments to influencers : a quick guide to negotiations.

What types of vlogs are there?
There are many different types of vlogs, each with its own approach and style. Some common types of vlogs that we can find on social media are:

Personal vlogs : These are vlogs that focus on the content creator's daily life, thoughts, and experiences.
Travel vlogs – These vlogs feature influencers’ travel experiences and showcase different places, cultures, and activities. Read more about travel influencers here .
Beauty and fashion vlogs : These usually feature makeup tutorials and product testing.
Food and cooking vlogs : The content of these blogs focuses on cooking, baking and food-related content, often with recipes and restaurant reviews that can also be combined with, for example, travel vlogs.
Educational vlogs : These are based on teaching viewers a specific topic, such as history, science, or art.
Gaming vlogs – These vlogs feature gameplay footage, game reviews, and discussions about gaming culture.
DIY and craft vlogs : These blogs feature DIY and craft projects, offering instructions and inspiration for the audience.