guide to help you set up one

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But not only that. This is also a step-by-step of these display campaigns. Are you ready? Let's go! Table of Contents show What are Google Display Network Campaigns? Display campaigns are a category of Google Ads campaigns. Precisely for this reason I recommend that you learn more by reading our Google Ads guide . Let me explain better. Specifically, display campaigns give an advertiser the opportunity to use a space on multiple websites to promote their product or service. And they are displayed in the form of advertising banners .

Google Ads Display Campaign Example A banner can contain an pitcairn island b2b leads image, video, text, logo and more. The purpose of the advertising banner is to capture the attention of the user who is browsing. But to what end? Through catchy media or words, it will have to encourage the user to open that advertisement. They therefore differ from other campaigns, such as search campaigns , because the user does not actively search for that product or service but is surprised by the advertisement while browsing. It has surely happened to you. A display campaign ad can therefore arrive before the conversion , and often, before your potential customer has even actively searched to purchase a particular product or service.