Creating a reporting strategy for your Black Friday saint kitts and nevis business email list campaign is key to knowing what worked and what needs tweaking. A campaign performance report should provide insights on reach, engagement and conversions to see if your marketing efforts hit the mark.
A campaign report also lets you show leaders the direct impact your campaign had on revenue, helping you prove its value. These insights will help you make smarter, data-driven decisions to optimize your budget and resources for next year.
Black Friday social media campaigns to inspire you
Take a look at these successful Black Friday social media campaigns to help get the ball rolling as you plan yours.
REI
REI believes a life outdoors is a life well-lived. This Black Friday (and every Black Friday in the future), they are closing their doors to give their employees a paid holiday and a chance to recharge (presumably outdoors).
An Instagram post from REI from their #OptOutside anti-Black Friday campaign.
While the #OptOutside campaign might seem unorthodox, it aligns with the brand’s story, mission and values.
REI also encourages their customers to donate to their Cooperative Action Fund on Giving Tuesday to support grassroots organizations that are working toward their mission to, “create an equitable outdoors for everyone.”
If a mission-based campaign seems like it could be a good fit for your brand, make sure there’s brand authenticity. The last thing you need during Black Friday is a PR stunt gone wrong. Stay true to your brand.