Programmatic advertising or programmatic buying is a term that refers to the automated purchase of advertising space on the Internet.
It is marketed through an automatic process for the purchase/sale of advertising. Auctions or bids made in real time (RTB or Real Time Bidding) are prominent here.
In the programmatic advertising buying process, advertisers buy “people” instead of advertising space.
You could say then, that they pay for the person who is using that space.
So, programmatic advertising is the smart way to advertise online . Advertisers pay to have their ads shown only to their target audience.
This allows the connection between the brand and the right consumer, australia whatsapp resource at the right time and place , showing them advertisements for products related to them.
The value of this process lies in the fact that, thanks to technology, it is possible to detect whether a specific person has a real interest in receiving a particular advertisement.
In this way, they offer relevant and interesting advertising to the user instead of invasive or out-of-context advertising, as was the case before this method was applied.
Thus, the most interesting advantage of programmatic advertising is the possibility of personalizing ads.
This is achieved by designing different versions, depending on the audience profile and the context in which they find themselves.
This data is collected after segmenting it using the cookies generated while browsing the different media.
We can say that programmatic advertising is growing very rapidly in the media and everything indicates that this trend will continue to rise .
This is indicated by the MarketingNews.es portal in its article Programmatic advertising will continue to grow in 2018 .