Is TikTok the new Google?

[Dimaeiya333]

Could TikTok be the search engine of the future and thus overtake Google? At the end of 2022, young people from Generation Z in particular used TikTok more often than Google to ask everyday and unusual questions. What are the consequences of Google's move to TikTok? And what does it mean for influencer marketers? We'll discuss this and more in this article.


Key points
YouTube has long been the second most popular search engine on the internet, but TikTok is now taking the lead among Gen Zers.
40% of young people no longer look for recommendations on Google, but on networks such as Instagram or TikTok.
TikTok as a search engine has advantages over Google; interactive and useful advice comes from influencers who know the niche firsthand.

As you probably know, there are different search engines besides Google, such as Mozilla Firefox, Bing, Yahoo and Ecosia. However, Google has dominated for 20 years and has even become a word in our vocabulary; we don’t search on a search engine, we quickly Google the answer to our question. But among young people, it seems that Google is no longer their first port of call for questions on any topic, instead, the new generations look for the right restaurants, guides or recommendations on TikTok .

Has TikTok become a threat to Google?
TechCrunch reported in July 2022 that Google’s core business, the Shum engine and Google cmo email lists Maps, was threatened by recent moves into social media and the growing preference for video.

Google's Senior Vice President and Head of Insights and Knowledge Organization, Prabhakar Raghavan, explained at the Fortune Brainstorm Tech conference that, according to Google's internal studies, "around 40% of young people, when looking for a place to eat, do not go to Google Maps, but to TikTok or Instagram . "


The company also confirmed to online publication Business Insider : "We face strong competition from a number of sources, including general and specialized search engines, as well as dedicated applications."

Google forms the parent company of Alphabet, which also owns YouTube. Industry experts have long been predicting, for example, that TikTok's advertising revenue will surpass that of the video platform YouTube by 2024 .

Back to the topic of search engines: New York Times journalists interviewed Internet users about their Internet habits. The American newspaper concluded that young people from Generation Z use TikTok for many things, unlike boomers or millennials, who would use Google for those same searches .