2. Replicate your top-performing posts

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For instance, GoPro has over 20 million followers on Instagram. The brand deals with hundreds of comments on its posts, so it’s not always viable to reply to every single iraq business email list comment. However, it takes time to respond to comments that ask questions or bring up an important feature.

A GoPro Instagram post promoting the new HERO13 Black with comments asking questions about compatibility and GoPro answering those questions
Source: GoPro on Instagram

An excellent post idea may not drive the desired impact in the real world. It’s important to see what types of posts work with your audience and use this to inspire your Instagram content strategy.

Which posts are your followers engaging with the most? Review your Instagram analytics to see your past months’ best-performing posts. Is there a common theme among your top performers?

For example, you might find that photos with bright and bold colors get a ton of Likes. Or maybe people are engaging more with Reels that have music in the background. You might even find that people are saving your posts when they contain practical tips.

Use our Instagram dashboard to find your top-performing posts. Then look for commonalities between the posts and try to incorporate more of them in the future.