Bloggers from 100 to 500 thousand subscribers

[aminaas1576]

Top bloggers of Ukraine and Russia by engagement on Instagram

Andrey Kalashnik
Share
Read later
What is Engagement Rate?
What is a giveaway?
Bloggers with more than 500 thousand subscribers
This is an article with statistics on Instagram bloggers.

There are terms in it, so let's repeat them first, so that even beginners can understand and learn everything. If you already know these terms, skip the "what is" sections and go straight to statistics.

What is Engagement Rate?
In influencer marketing, one of the most popular metrics is the Engagement rate. It should show how a blogger engages the audience.
It is calculated as follows: the sum of likes and comments kuwait email list on the latest posts, divided by the number of posts and the number of subscribers. At trendHERO, we usually count the last 18 posts (with some technical caveats).

For example, a blogger has 100 thousand subscribers. Her 18 latest posts also have from 560 to 1432 likes, as well as from 0 to 13 comments. You can manually add up these likes and comments, then divide by 18, then divide by 100,000 and multiply by 100%. The ER will be 1.04%.

Naturally, if you cheat likes or comments, then the ER will also be cheated. Therefore, you should not think that a blogger with a high engagement rate is cool. First, you need to check him for cheating and target audience.