It is definitely there – but you can’t rely on it alone, and even more

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Navigation and search 45. Search on the site. so – you can’t delegate navigation tasks. The presence of a search on the site, even if it is very well thought out, does not solve problems with navigation. Users often prefer to search for a product themselves using sections and filters, and only then resort to searching.


46. ​​Clickable "breadcrumbs". Thanks to them, the visitor always understands which switzerland customer email list subsection of the site he is in, and can go to higher sections in one click. 47. Clear and relevant H1. All pages have a heading that fully corresponds to its content. This refers to the H1 heading, not the title, since with many open tabs in the browser, the title is simply not visible.


48. Back button. The browser's "Back" button works on all pages of the site. Item 38 b tells us that such a button is undesirable on the site itself, but it is in the browser, and the site must interact with it correctly: return the user to the previous page they viewed, with the user's sorting or filtering parameters that were there.